itself on a history spanning several millennia, an almost homogenous
populace, a unique culture, and distinct language with its own unique
alphabet. Oppressive foreign influences of the past, the rapid economic
development of the last decades, and growing global success in key
industries have boosted a strong sense of national pride and a striving
for affirmation of "Korea and all things Korean". Given
this background, it is a basic precondition for success in sales
promotion, marketing and communications in Korea, that a meticulous
localization approach toward both overall content and visuals be
requirement not only necessitates strict attention to cultural standards,
but also precise compliance with local technical and legal requirements.
advertisements in particular has over the years transformed into
a complex process, requiring constant attention to the latest trends,
and a high level of market expertise. This task can only be mastered
by specialists who live and work in Korea, and who are thoroughly
familiar with both cultures. .
PR and Advertising
to your company and products & services! We optimize the impact
of your promotions with creative, spot-on localization, custom-tailored
to the Korean market:
- Company catalogues,
brochures, and flyers.
film cut-outs, digital prints, poster & banners for trade
show participation and special events.
of printed and online advertisements, selection of suitable media,
media scheduling, quality control and coordination with publishers
- User und
operation manuals, maintenance and repair handbooks, safety data
- Direct mailings
(postal and via email) to specific target groups, including generation
of address lists and feedback analysis.
- Website design,
site maintenance, Korean domain registrations, and web hosting..
Only a video
in your target group's native language will ensure that your company's
message is completely understood. Unlike written text, audiovisual
media is extremely sensitive to spoken accent. Particularly in countries
with strong national pride, the use of native speakers with refined,
up-to-date language skills is a precondition for acceptance by the
dubbing will ensure the respectability and liveliness required for
commercials and company image videos. Your professionalism and the
quality of your products or services are always subconsciously being
rated by those viewing your promotional materials. For this reason,
any substandard dubbing risks damaging the image of your company,
products and services, even while still in the advertising phase.
of your selective approach toward sound-recording or a more economical
"sub-titles only" solution, one must begin with a manuscript
for translation. If you do not have transcripts of your source media,
we can also offer this service as part of our localization package.
Based on your
desired market positioning and the products / services your wish
to promote, we can make recommendations in the selection of a male
or female voice, as well as the speech style to be used. We are
happy to answer all your questions regarding speech recording, subtitles
and video editing, and will provide a customized cost estimate upon